ENVIRONMENTAL APPROACH:
Our home-office structure already helps reduce our environmental impact. No commutes, no office footprint.
And, with the help of consulting organisations, our team is engaging with partners and suppliers to offer clients more sustainable solutions.
Two goals drive our efforts :
1- Reducing our footprint:
– Lowering of CO² emissions: With Greenly (www.greenly.earth), we are carrying out a company-wide carbon assessment to measure our emissions and identify ways to lower them.
– Upgrading our sourcing: We’re working with production suppliers and transport partners to shift to more sustainable vehicles and processes.
– Recycling: We’re working with service providers to improve local waste sorting channels in the location of each advertising campaign.
2- Offsetting emissions
- systematic carbon offsetting of each advertising campaign – active in 2021
Hold-On productions now offsets the carbon emissions linked to the implementation of each advertising campaign via the Reforest’action program (www.reforestaction.com). The offsetting is done by financing tree plantations equivalent to the carbon expenditure generated by the use of the vehicles and other materials used in our ad campaigns.
- offsetting residual emissions linked to the team’s day-to-day activities
All human activity involves C0² emissions. With Greenly, we have launched an assessment of the emissions we produce through our travel and the use of computers, phones and other routine activity and find ways to compensate or offset them. We hope that these two axes will allow us to achieve full carbon neutrality in all our activity.