Our “cinema” adventure began in 2007 when we signed an exclusive advertising contract for the Sallanches cinema near the Mont Blanc... The first in a long line.
From year one, “Hold On” installed 10 film posters on the facade of the multiplex. The adventure had started.
Today, 10 years later, 40 independent cinemas are part of “Hold On Productions!” national network, and the biggest European and American cinema distributors work with HOP.
The mountains were the 1st destination offered to advertisers by “Hold On Productions!” in their history. The bus/mountains offer with 100 advertising buses in ski resorts, the birthplace of the company, was the first stage in the international development with advertising on bus rears.
This was the year when “Hold On Productions!” tried its hand at transforming a symbol of the mountain scenery and decided to turn cable cars and aerial tramways into communication mediums, from the top of Mont Blanc! Forever higher, forever bigger...
After the mountains, HOP expanded to towns, to let their know-how be known!
The towns of Lyon, Marseille, Nice, Toulouse, Bordeaux, Ajaccio and Bastia have been part of the new BUS wrap advertising with advertisers from the beginning such as Tiffany, Kiabi, Paramount.
With an area of 2,000 m², the shopping centre Shopping Etrembrieres, from the international group, Unibail. A printed image destined to remain on the facade permanently.
It was the first time HOP had entered the bioarchitecture, in a big way through the front door.
This “very large format” project became the company’s biggest project and a project never seen before in Europe hailed by the press and professionals.
A contract of 50 buses, totally exclusive, was signed and advertisers like Kuoni or Europe 1 launched campaigns simultaneously on several buses all over Paris.
The world of hospitality and “Hold On Productions!” came together...How can you resist an activity that provides such attractive facades - real playgrounds for large format lovers.
Urged on by advertisers’ needs, “Hold on Productions!” expanded their bus networks throughout Europe and the biggest capitals such as London, Rome, Madrid, Berlin, etc.
“Hold On Productions!” opened itself to the world with their first branch in London, “Hold On Productions! UK” was born.
At the Rio de Janeiro Olympic Games in 2016, 10 buses were fully covered in the Golden Tulip hotel chain’s brand identity.
For the 2018 FIFA World Cup in Russia, HOP signed an exclusive contract to cover tourist buses in Moscow. Expanding to the EAST.
Hold-On Productions launches its first campaigns in Miami and Hong Kong.
Launch of development missions in China and India.
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