WHY OOH
OUTDOOR ADVERTISING – ESSENTIAL ELEMENT OF AN INTEGRATED MEDIA PLAN
Global advertising investment in media space 2015 – 2017
Growing in Europe
$7 billion invested in Western Europe in 2015, $7.2 billion in 2016
Source : groupM
TRANSIT ADVERTISING: THE RIGHT CHOICE
Qualitative dimension
Premium bus routes: city centers and tourist
locations
Lets brands unleash their creativity in eyecatching
& innovative ways
Complementary
to digital (path to purchase): bus advertising
reinforces the brand Value
High impact
Attracts and captures customer attention more
than static displays in the same location *
The best way to reach the heart of cities where
static display space is diminishing
The ethical choice
Liked by the public more than other forms of
advertising *
Environmentally friendly: electric buses, hybrids
KEY FIGURES
85
of interviewees confirmed that
BUS ADVERTISING
ATTRACTS ATTENTION
75
of interviewees confirmed that
ADVERTISING ON BUSES
MORE ENTERTAINING
than other types of display
70
of interviewees confirmed that
ADVERTISING ON BUSES
CAPTURES PUBLIC ATTENTION
OF PEOPLE EXPOSED
(pedestrians and drivers),
more than other types of display
Left sides are
on average
3.8 TIMES
more viewed
than other displays
in the same location
Mega rears are
on average
4.7 TIMES
more viewed
than other displays
in the same location
& almost
6.5 TIMES
more viewed by drivers
Source : Iligo Clearchannel. 2015 ’ national selection of 1,108 representatives of the population in cities with more than 100,000 inhabitants.
HOLD-ON PRODUCTIONS! THE PERFECT PARTNER
Experts in very large format since 2007
- OOH Bus International specialized advertising agency
- Internal graphics studio: creative and technical support
- Large format advert printing
- Campaign implementation and management
- Global coordination
Create value for brands
- Get seen in prime city locat ion swith our premium bus network inFrance, Europe and worldwide
- Bring innovative creations to life
- Reinforce the link between brands
and their (future) customers
The advantages of a ‘One Stop Shop’
- A single commercial point of contact,managing your bus campaigns worldwide
- Technical support, innovative production solutions
- A passionate and professional team
- Exclusive partnership contracts with major players in the global bus network
TARGETS IN CITY CENTERS
Active people
– Highest reach with AB+ and white collar targets
– Highest reach of Commuters most commuting population in Europe: AB+
– Reaching main Central Business Districts
Shoppers
– Surrounding consumers in their buying process
– Reaching main shopping malls/districts in the heart of cities
Tourists
– Reaching all touristic attractions in the cities with high repetition
