WHY OOH
MDN

OUTDOOR ADVERTISING – ESSENTIAL ELEMENT OF AN INTEGRATED MEDIA PLAN

Global advertising investment in media space 2015 – 2017

Growing in Europe

$7 billion invested in Western Europe in 2015, $7.2 billion in 2016

Source : groupM

TRANSIT ADVERTISING: THE RIGHT CHOICE

Qualitative dimension

Premium bus routes: city centers and tourist
locations

Lets brands unleash their creativity in eyecatching
& innovative ways

Complementary

to digital (path to purchase): bus advertising
reinforces the brand Value

High impact

Attracts and captures customer attention more
than static displays in the same location *

The best way to reach the heart of cities where
static display space is diminishing

The ethical choice

Liked by the public more than other forms of
advertising *
Environmentally friendly: electric buses, hybrids

KEY FIGURES

85

of interviewees confirmed that
BUS ADVERTISING
ATTRACTS ATTENTION

75

of interviewees confirmed that
ADVERTISING ON BUSES
MORE ENTERTAINING
than other types of display

70

of interviewees confirmed that
ADVERTISING ON BUSES
CAPTURES PUBLIC ATTENTION
OF PEOPLE EXPOSED
(pedestrians and drivers),
more than other types of display

Left sides are

on average

3.8 TIMES

more viewed

than other displays
in the same location

Mega rears are

on average

4.7 TIMES

more viewed

than other displays
in the same location

& almost

6.5 TIMES

more viewed by drivers

Source : Iligo Clearchannel. 2015 ’ national selection of 1,108 representatives of the population in cities with more than 100,000 inhabitants.

HOLD-ON PRODUCTIONS! THE PERFECT PARTNER

Experts in very large format since 2007

 

  • OOH Bus International specialized advertising agency
  • Internal graphics studio: creative and technical support
  • Large format advert printing
  • Campaign implementation and management
  • Global coordination

Create value for brands

 

  • Get seen in prime city locat ion swith our premium bus network inFrance, Europe and worldwide
  • Bring innovative creations to life
  • Reinforce the link between brands
    and their (future) customers

The advantages of a ‘One Stop Shop’

 

  • A single commercial point of contact,managing your bus campaigns worldwide
  • Technical support, innovative production solutions
  • A passionate and professional team
  • Exclusive partnership contracts with major players in the global bus network

TARGETS IN CITY CENTERS

Active people

– Highest reach with AB+ and white collar targets
– Highest reach of Commuters most commuting population in Europe: AB+
– Reaching main Central Business Districts

Shoppers

– Surrounding consumers in their buying process
– Reaching main shopping malls/districts in the heart of cities

Tourists

– Reaching all touristic attractions in the cities with high repetition

Our “nomad workers” team is ready for all your needs.

To contact us, click here !